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AI in Marketing, Sales and Service: How Marketers...
₹4,464Original price was: ₹4,464.₹4,049Current price is: ₹4,049.AI in Marketing, Sales and Service: How Marketers...
₹4,464Original price was: ₹4,464.₹4,049Current price is: ₹4,049.AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Category: Book Basics of Marketing Management (Theory & Practice)
₹250Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 BibliographyCategory: Book- Sale!
BECOME A MASTER OF CLOSING SALES – The...
₹1,800Original price was: ₹1,800.₹643Current price is: ₹643.BECOME A MASTER OF CLOSING SALES – The...
₹1,800Original price was: ₹1,800.₹643Current price is: ₹643.In this ultimate course on closing deals, you’ll discover and learn many powerful closing techniques to close one sale after another. ✓ A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal. ✓ 10 essential steps in the entire sales process and out of these 10. these 3 are the most most important ✓ 20 most powerful closing techniques to close one sale after another ✓ How to establish your superiority against your competitors while closing the sales ✓ 29 questions to find out the prospect’s most hidden objections ✓ What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources ✓ A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order ✓ How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life ✓ 42 most seductive words in the world of selling and how to use them in the sales pitch ✓ How to lower the price resistance in the prospect’s mind ✓ How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects ✓ A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections.
Category: Book - Sale!
DECODING YOUR CUSTOMER’S MIND – Why Your Customer...
₹950Original price was: ₹950.₹513Current price is: ₹513.DECODING YOUR CUSTOMER’S MIND – Why Your Customer...
₹950Original price was: ₹950.₹513Current price is: ₹513.In ‘Decoding Your Customer’s Mind’, you’ll know deeply about your customer – the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you’ll learn Why it’s becoming tougher & tougher to attract new customers these days especially if you’re a small business owner How to position your products and services in your customer’s mind How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. If you’re not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. If you’re selling in a limited area, what should be your sole objective How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company’s name A proven example of how to sell a product to those who have never seen such an idea before What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror How to differentiate your products and services from your competitors How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you The single most important thing you need to do right from the first day if you want to survive in a competitive market If you’re selling super expensive items & services, rare things, antiques, ultra-luxury products, DON’T MISS targeting THESE people THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections If you’re selling expensive, stylish products, DON’T MISS targeting THESE people How to know the personality traits of your customers and how to deal with them in selling your products Discover your client’s buying strategy How do emotions win over logic?Category: Book - Sale!
Digital Analytics for Marketing (Mastering Business Analytics)
₹17,325Original price was: ₹17,325.₹13,860Current price is: ₹13,860.Digital Analytics for Marketing (Mastering Business Analytics)
₹17,325Original price was: ₹17,325.₹13,860Current price is: ₹13,860.This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.
Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Category: Book Digital Marketing eBook
₹418Digital Marketing eBook New 2024 Year Edition for Global market is a very high premium quality eBook with Digital Marketing related information or details in many ways & to leverage various benefits on many subjects with good knowledge.Category: Book- Sale!
Employee Management Mastermind
₹2,990Original price was: ₹2,990.₹1,490Current price is: ₹1,490.Employee Management Mastermind
₹2,990Original price was: ₹2,990.₹1,490Current price is: ₹1,490.You can hire and retain the best if you are able to manage people risks, compensation & automate the processes using technology. This book illuminates the path to mastery, guiding you through the intricacies of talent life cycle management, from navigating compensation complexities to ensuring seamless compliance with labor regulations. Employee Management Mastermind extensively provides a comprehensive view on compensation & benefits, talent life cycle management, risks, governance & labor compliances, succession planning, Digital HR, AI and Analytics. It serves as HR’s definitive guide, offering in-depth insights into the intricate landscape of employee management. Each chapter concludes with hands-on exercises, presenting practical scenarios that serve as invaluable tools to hone your skills. Employee Management Mastermind is not just a book, it’s a dynamic resource empowering you to navigate the evolving landscape of HR with confidence and expertise.Category: Book - Sale!
Employee Retention Mastermind – Retain, Engage & Develop...
₹2,990Original price was: ₹2,990.₹1,490Current price is: ₹1,490.Employee Retention Mastermind – Retain, Engage & Develop...
₹2,990Original price was: ₹2,990.₹1,490Current price is: ₹1,490.Elevate your organization by mastering the art of employee retention, from fostering a magnetic company culture to implementing cutting-edge retention policies. Employee Retention Mastermind is your indispensable resource, offering more than just conventional strategies—it provides actionable insights to fortify the connection between your team and your organization. This comprehensive guide transcends typical HR challenges, empowering you with practical advice on Leadership Development, Learning Design & Effectiveness, Employee Experience, Career Planning & Talent Mobility, Creating High-Performing Teams, and much more. It’s a roadmap to navigate the intricate landscape of human resources, turning obstacles into opportunities. Consider Employee Retention Mastermind as your secret superpower for crafting a high-performance organization that maximizes the return on your investment in human resources. This book serves as your blueprint for cultivating a workforce that not only endures but excels, ensuring your organization not only survives but thrives.Category: Book How to Get Your Dream Digital Marketing Job
₹499In this ebook I have shared my digital marketing journey and how I was able to get digital marketing jobs in many leading startup companies in India.
The book also explores the demand for digital marketing skills in the market and how you can leverage it to get a high paying and exciting job.
Category: Book