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Marketing Management
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KEY FEATURES
1.) Including Indian case studies with new age businesses
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The Industry Handbook – How to Pick, Analyse...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Product details
• ASIN ‏ : ‎ B0BLBTXSTG
• Publisher ‏ : ‎ ZebraLearn Pvt Ltd (1 January 2022); 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 304 pages
• Reading age ‏ : ‎ 15 years and up
• Item Weight ‏ : ‎ 790 g
• Dimensions ‏ : ‎ 23 x 17 x 3 cm
• Country of Origin ‏ : ‎ India
• Net Quantity ‏ : ‎ 1.00 count
• Packer ‏ : ‎ ZebraLearn Pvt. Ltd 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007Generic Name ‏ : ‎ The Industry Handbook
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₹499 Original price was: ₹499.₹399Current price is: ₹399.
Product details
• Publisher ‏ : ‎ Impel Publishing (1 January 2024); M/s. BrandStore #1-5-564/22/19-22/NR Near Sai Brundhavan Colony Jonnabanda, Old Alwal Secunderabad – 500010, Telangana Landmark – Adjacent to Tara Group Godowns Mob: +91 8143863009
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Joe Girard, “the world’s greatest salesman,” shares the system of salesmanship that has made him a renowned success in his field.”Salesmen are made, not born. If I did it, you can do it.” — Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn’t have a degree from an Ivy League school — instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals — and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE and CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER’S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
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Mindful Marketing – The First of Its Kind...
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The First-of-its-kind Cartoon Book to Master Modern Marketing Marketing and Brand Strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to market and brand their products or services effectively. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That’s where “Mindful Marketing” comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.
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DECODING YOUR CUSTOMER’S MIND – Why Your Customer...
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In ‘Decoding Your Customer’s Mind’, you’ll know deeply about your customer – the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you’ll learn Why it’s becoming tougher & tougher to attract new customers these days especially if you’re a small business owner How to position your products and services in your customer’s mind How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. If you’re not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. If you’re selling in a limited area, what should be your sole objective How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company’s name A proven example of how to sell a product to those who have never seen such an idea before What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror How to differentiate your products and services from your competitors How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you The single most important thing you need to do right from the first day if you want to survive in a competitive market If you’re selling super expensive items & services, rare things, antiques, ultra-luxury products, DON’T MISS targeting THESE people THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections If you’re selling expensive, stylish products, DON’T MISS targeting THESE people How to know the personality traits of your customers and how to deal with them in selling your products Discover your client’s buying strategy How do emotions win over logic?
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Sales Encyclopedia
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For 100 years or more, the best salespeople have been slowly developing and cataloging best practices for their own use. Nowhere has all of this information been assembled at once until now. With the publication of Sales Encyclopedia, salespeople and sales managers have a single-volume source for information on every aspect of the sales process. In 47 chapters and 678 pages, six authors with a combined 143 years of sales experience guide both new and experienced sales staff through every step of selling. In a clear, easy-to-digest style, the six authors provide a comprehensive guide that will enable new salespeople to gain the equivalent of years of experience. This book contains the key information that can make you a top salesperson, and if you’re already there, this book can make you even better.
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SEO & Affiliate Marketing Playbook: Follow This Step...
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Do you want to learn secret SEO and Affiliate marketing strategies? If so then keep reading…
Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top level sales copy? Or optimizing your website/ sales page for higher rankings? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In SEO & Affiliate Marketing Playbook, you will discover:
• A simple trick you can do now for getting immense amounts of traffic to your site and leads!
• The best way for being able to find “Money” keywords that will send more customers to your site!
• The one method you should follow for writing high converting sales copy!
• Why pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck!
• Understanding why some people will fail with SEO and Affiliate marketing!
• And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO or Affiliate marketing before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Add To Cart” in the top right corner NOW!
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Employee Retention Mastermind – Retain, Engage & Develop...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Elevate your organization by mastering the art of employee retention, from fostering a magnetic company culture to implementing cutting-edge retention policies. Employee Retention Mastermind is your indispensable resource, offering more than just conventional strategies—it provides actionable insights to fortify the connection between your team and your organization. This comprehensive guide transcends typical HR challenges, empowering you with practical advice on Leadership Development, Learning Design & Effectiveness, Employee Experience, Career Planning & Talent Mobility, Creating High-Performing Teams, and much more. It’s a roadmap to navigate the intricate landscape of human resources, turning obstacles into opportunities. Consider Employee Retention Mastermind as your secret superpower for crafting a high-performance organization that maximizes the return on your investment in human resources. This book serves as your blueprint for cultivating a workforce that not only endures but excels, ensuring your organization not only survives but thrives.
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The Money Guide by Anushka Rathod | How...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
“The Money Guide” is your ultimate resource for mastering personal finance during the most critical years of your life. Authored by finance expert Anushka, this comprehensive book offers valuable insights tailored for both beginners and those looking to sharpen their financial skills. Starting with the basics of personal finance, the book progresses to more advanced topics such as budgeting, investing, and debt management. It breaks down complex financial concepts, including tax regimes, credit management, and choosing the right insurance. “The Money Guide” provides a detailed tutorial on understanding financial principles, tracking expenses, and setting realistic financial goals. It includes essential strategies for managing daily finances and planning for long-term financial security, crucial for achieving financial stability and growth. This book is an invaluable resource for newcomers who want to make informed financial decisions and navigate their financial journey with confidence. It also offers up-to-date strategies and insights into the latest financial tools and trends for those looking to refine their financial approach. Through expert guidance, readers of “The Money Guide” will learn to identify opportunities, manage risks, and leverage the latest financial insights to succeed in their personal finance endeavors. It is an essential tool for anyone aspiring to gain control over their finances and build a secure financial future. ABOUT AUTHOR : Anushka is a leading voice in personal finance and a transformative figure in the field. Recognized as a Forbes 30 Under 30 Asia and India honoree and a popular finance content creator, she has made a significant impact on financial literacy. Known for her innovative insights, Anushka has amassed a following of over 1.8 million Individuals seeking personal finance knowledge. Because of her work, Anushka has been able to interact with thousands to understand their bottlenecks and concerns
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Marketing in the Digital World
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The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications.
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AI in Marketing, Sales and Service: How Marketers...
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AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
• how customer and market potential can be automatically identified and profiled;
• how media planning can be intelligently automated and optimized with AI and Big Data;
• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
• how you can optimize Customer Journeys based on Algorithmics and AI; and
• how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
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Return on Engagement: Content Strategy and Web Design...
₹4,728 Original price was: ₹4,728.₹4,628Current price is: ₹4,628.
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Digital Analytics for Marketing (Mastering Business Analytics)
₹17,325 Original price was: ₹17,325.₹13,860Current price is: ₹13,860.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.
Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Employee Management Mastermind
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
You can hire and retain the best if you are able to manage people risks, compensation & automate the processes using technology. This book illuminates the path to mastery, guiding you through the intricacies of talent life cycle management, from navigating compensation complexities to ensuring seamless compliance with labor regulations. Employee Management Mastermind extensively provides a comprehensive view on compensation & benefits, talent life cycle management, risks, governance & labor compliances, succession planning, Digital HR, AI and Analytics. It serves as HR’s definitive guide, offering in-depth insights into the intricate landscape of employee management. Each chapter concludes with hands-on exercises, presenting practical scenarios that serve as invaluable tools to hone your skills. Employee Management Mastermind is not just a book, it’s a dynamic resource empowering you to navigate the evolving landscape of HR with confidence and expertise.
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Marketing Management
₹1,100 Original price was: ₹1,100.₹818Current price is: ₹818.
KEY FEATURES
1.) Including Indian case studies with new age businesses
2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding
3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts
4.) Chapter-end summary for a comprehensive and quick review.
Buy Now
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Startup Finance 360° – Founder’s Guide to Startup...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Startup Finance 360° is your compass to conquer financial challenges while running your business. Often, aspiring entrepreneurs and first-time founders who do not have finance expertise are caught up and get confused when it comes to finance and legal aspects of business. This book can be referred to as a startup finance bible, which you may want to keep handy at all times and is relevant across the globe. From the decisions of whether to raise funds or not, the part of negotiating, legalities, determining pre-funding and post-funding valuations, everything is covered in this book. Learn the whole process, from finance to strategic growth, with a practical and real-life approach. With that, you will be able to make the right financial decisions for your startup and navigate the complexities as an entrepreneur.
Buy Now
×

The Industry Handbook – How to Pick, Analyse...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Product details
• ASIN ‏ : ‎ B0BLBTXSTG
• Publisher ‏ : ‎ ZebraLearn Pvt Ltd (1 January 2022); 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 304 pages
• Reading age ‏ : ‎ 15 years and up
• Item Weight ‏ : ‎ 790 g
• Dimensions ‏ : ‎ 23 x 17 x 3 cm
• Country of Origin ‏ : ‎ India
• Net Quantity ‏ : ‎ 1.00 count
• Packer ‏ : ‎ ZebraLearn Pvt. Ltd 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007Generic Name ‏ : ‎ The Industry Handbook
Buy Now
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Unlock the Entrepreneurial Mindset with Vivekananda’s Wisdom
₹499 Original price was: ₹499.₹399Current price is: ₹399.
Product details
• Publisher ‏ : ‎ Impel Publishing (1 January 2024); M/s. BrandStore #1-5-564/22/19-22/NR Near Sai Brundhavan Colony Jonnabanda, Old Alwal Secunderabad – 500010, Telangana Landmark – Adjacent to Tara Group Godowns Mob: +91 8143863009
• Language ‏ : ‎ English
• Textbook Binding ‏ : ‎ 73 pages
• ISBN-10 ‏ : ‎ 8197614997
• ISBN-13 ‏ : ‎ 978-8197614996
• Reading age ‏ : ‎ 16 years and up
• Item Weight ‏ : ‎ 230 g
• Country of Origin ‏ : ‎ India
• Packer ‏ : ‎ M/s. BrandStore #1-5-564/22/19-22/NR Near Sai Brundhavan Colony Jonnabanda, Old Alwal Secunderabad – 500010, Telangana Landmark – Adjacent to Tara Group Godowns Mob: +91 8143863009
Buy Now
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BECOME A MASTER OF CLOSING SALES – The...
₹1,800 Original price was: ₹1,800.₹643Current price is: ₹643.
In this ultimate course on closing deals, you’ll discover and learn many powerful closing techniques to close one sale after another. ✓ A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal. ✓ 10 essential steps in the entire sales process and out of these 10. these 3 are the most most important ✓ 20 most powerful closing techniques to close one sale after another ✓ How to establish your superiority against your competitors while closing the sales ✓ 29 questions to find out the prospect’s most hidden objections ✓ What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources ✓ A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order ✓ How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life ✓ 42 most seductive words in the world of selling and how to use them in the sales pitch ✓ How to lower the price resistance in the prospect’s mind ✓ How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects ✓ A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections.
Buy Now
×

The One Minute Sales Person
₹225 Original price was: ₹225.₹216Current price is: ₹216.
Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.Spencer Johnson – author of Number one bestselling business book Who Moved My Cheese? and business guru Larry Wilson teach the principles of the One Minute Manager to the sales-person in this motivational business book.Practical advice is offered to help the struggling salesman – covering useful pointers for how to behave such as :treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals; as well as motivational, confidence boosting tricks which help bring sales to completion with minimum of effort.Spencer and Larry prove that bad track records can be smashed by applying the simple techniques learnt here and by “helping people…to feel good about what they buy.” Creating positive mental states in the customer and the salesperson provides the right environment for a sale.This book is the quick., easy and fun way to achieve success in sales.
Buy Now
×

SEO & Digital Marketing: How To Build A...
₹297
This is a great little book that has some value for any owner of a B2B service-based business. This book has some great advice on selling and pricing SEO or any other services to clients. This book is not about the ins and outs of SEO, it’s about how to sell digital marketing services successfully. The author has built up a thriving SEO business over many years and these are tried and tested methods of attracting the right clients consistently. How to build a successful and profitable digital marketing business. From generating new leads to maintaining client relationships and selling more. Read how the author used the methods in this book to very easily and quickly grow his businesses to where he was earning 250K.
Buy Now
×

Digital Marketing eBook
₹418
Digital Marketing eBook New 2024 Year Edition for Global market is a very high premium quality eBook with Digital Marketing related information or details in many ways & to leverage various benefits on many subjects with good knowledge.
Buy Now
×

How to Get Your Dream Digital Marketing Job
₹499
In this ebook I have shared my digital marketing journey and how I was able to get digital marketing jobs in many leading startup companies in India.
The book also explores the demand for digital marketing skills in the market and how you can leverage it to get a high paying and exciting job.
Buy Now
×

Basics of Marketing Management (Theory & Practice)
₹250
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Buy Now
×

Social Media-Related Business: How To Create A Dream...
₹449
Are you equipped to do what you adore and receive a commission for what you’re well worth with the aid of using the usage of social media? Do you need to construct a commercial enterprise you adore wherein you’re making a difference, but discover your self too busy and chasing too few clients? Are you bored with operating greater and getting paid much less than while you had a “real” job? You get pissed off and you maintain posting on social media, growing awesome content, but now you no longer getting any attraction. Are you a small commercial enterprise proprietor who is aware that your product can assist tens of thousands and thousands, but you can’t appear to get it out into the world? Newsflash: you don’t want heaps of fans to make tens of thousands and thousands and assist heaps.
Buy Now
×

The Ultimate Guide To Video Marketing: How To...
₹311
If you’re thinking about creating a video marketing strategy, this book may be the right fit for you. This book offers you with a clear list of the most significant video marketing subjects and explains them in extremely easy to comprehend quick tips and clear techniques that you can put into action right away.
In this book, you’ll explore:
– How to get your clients to record videos by organizing a video contest
– How to create your video marketing plan
– How to create convincing “calls to action” on your videos
– Common mistakes to avoid and making your videos
– Learn to use NLP in your videos
– How to create professional-looking channels
– How to correctly upload and optimize your videos
– How to indicate your business’s geographic location within the videos
– How to encourage viewers to subscribe to your YouTube videos
– How to share your videos the right way on Facebook
Buy Now
×

How To Sell Anything To Anybody
₹1,776 Original price was: ₹1,776.₹278Current price is: ₹278.
Joe Girard, “the world’s greatest salesman,” shares the system of salesmanship that has made him a renowned success in his field.”Salesmen are made, not born. If I did it, you can do it.” — Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn’t have a degree from an Ivy League school — instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals — and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE and CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER’S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
Buy Now
×

Mindful Marketing – The First of Its Kind...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
The First-of-its-kind Cartoon Book to Master Modern Marketing Marketing and Brand Strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to market and brand their products or services effectively. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That’s where “Mindful Marketing” comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.
Buy Now
×

DECODING YOUR CUSTOMER’S MIND – Why Your Customer...
₹950 Original price was: ₹950.₹513Current price is: ₹513.
In ‘Decoding Your Customer’s Mind’, you’ll know deeply about your customer – the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you’ll learn Why it’s becoming tougher & tougher to attract new customers these days especially if you’re a small business owner How to position your products and services in your customer’s mind How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. If you’re not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. If you’re selling in a limited area, what should be your sole objective How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company’s name A proven example of how to sell a product to those who have never seen such an idea before What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror How to differentiate your products and services from your competitors How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you The single most important thing you need to do right from the first day if you want to survive in a competitive market If you’re selling super expensive items & services, rare things, antiques, ultra-luxury products, DON’T MISS targeting THESE people THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections If you’re selling expensive, stylish products, DON’T MISS targeting THESE people How to know the personality traits of your customers and how to deal with them in selling your products Discover your client’s buying strategy How do emotions win over logic?
Buy Now
×

Sales Encyclopedia
₹595 Original price was: ₹595.₹565Current price is: ₹565.
For 100 years or more, the best salespeople have been slowly developing and cataloging best practices for their own use. Nowhere has all of this information been assembled at once until now. With the publication of Sales Encyclopedia, salespeople and sales managers have a single-volume source for information on every aspect of the sales process. In 47 chapters and 678 pages, six authors with a combined 143 years of sales experience guide both new and experienced sales staff through every step of selling. In a clear, easy-to-digest style, the six authors provide a comprehensive guide that will enable new salespeople to gain the equivalent of years of experience. This book contains the key information that can make you a top salesperson, and if you’re already there, this book can make you even better.
Buy Now
×

SEO & Affiliate Marketing Playbook: Follow This Step...
₹1,800 Original price was: ₹1,800.₹1,400Current price is: ₹1,400.
Do you want to learn secret SEO and Affiliate marketing strategies? If so then keep reading…
Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top level sales copy? Or optimizing your website/ sales page for higher rankings? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In SEO & Affiliate Marketing Playbook, you will discover:
• A simple trick you can do now for getting immense amounts of traffic to your site and leads!
• The best way for being able to find “Money” keywords that will send more customers to your site!
• The one method you should follow for writing high converting sales copy!
• Why pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck!
• Understanding why some people will fail with SEO and Affiliate marketing!
• And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO or Affiliate marketing before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Add To Cart” in the top right corner NOW!
Buy Now
×

Employee Retention Mastermind – Retain, Engage & Develop...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Elevate your organization by mastering the art of employee retention, from fostering a magnetic company culture to implementing cutting-edge retention policies. Employee Retention Mastermind is your indispensable resource, offering more than just conventional strategies—it provides actionable insights to fortify the connection between your team and your organization. This comprehensive guide transcends typical HR challenges, empowering you with practical advice on Leadership Development, Learning Design & Effectiveness, Employee Experience, Career Planning & Talent Mobility, Creating High-Performing Teams, and much more. It’s a roadmap to navigate the intricate landscape of human resources, turning obstacles into opportunities. Consider Employee Retention Mastermind as your secret superpower for crafting a high-performance organization that maximizes the return on your investment in human resources. This book serves as your blueprint for cultivating a workforce that not only endures but excels, ensuring your organization not only survives but thrives.
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The Money Guide by Anushka Rathod | How...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
“The Money Guide” is your ultimate resource for mastering personal finance during the most critical years of your life. Authored by finance expert Anushka, this comprehensive book offers valuable insights tailored for both beginners and those looking to sharpen their financial skills. Starting with the basics of personal finance, the book progresses to more advanced topics such as budgeting, investing, and debt management. It breaks down complex financial concepts, including tax regimes, credit management, and choosing the right insurance. “The Money Guide” provides a detailed tutorial on understanding financial principles, tracking expenses, and setting realistic financial goals. It includes essential strategies for managing daily finances and planning for long-term financial security, crucial for achieving financial stability and growth. This book is an invaluable resource for newcomers who want to make informed financial decisions and navigate their financial journey with confidence. It also offers up-to-date strategies and insights into the latest financial tools and trends for those looking to refine their financial approach. Through expert guidance, readers of “The Money Guide” will learn to identify opportunities, manage risks, and leverage the latest financial insights to succeed in their personal finance endeavors. It is an essential tool for anyone aspiring to gain control over their finances and build a secure financial future. ABOUT AUTHOR : Anushka is a leading voice in personal finance and a transformative figure in the field. Recognized as a Forbes 30 Under 30 Asia and India honoree and a popular finance content creator, she has made a significant impact on financial literacy. Known for her innovative insights, Anushka has amassed a following of over 1.8 million Individuals seeking personal finance knowledge. Because of her work, Anushka has been able to interact with thousands to understand their bottlenecks and concerns
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Marketing in the Digital World
₹2,160 Original price was: ₹2,160.₹1,735Current price is: ₹1,735.
The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications.
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AI in Marketing, Sales and Service: How Marketers...
₹4,464 Original price was: ₹4,464.₹4,049Current price is: ₹4,049.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
• how customer and market potential can be automatically identified and profiled;
• how media planning can be intelligently automated and optimized with AI and Big Data;
• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
• how you can optimize Customer Journeys based on Algorithmics and AI; and
• how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
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Return on Engagement: Content Strategy and Web Design...
₹4,728 Original price was: ₹4,728.₹4,628Current price is: ₹4,628.
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Digital Analytics for Marketing (Mastering Business Analytics)
₹17,325 Original price was: ₹17,325.₹13,860Current price is: ₹13,860.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.
Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Employee Management Mastermind
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
You can hire and retain the best if you are able to manage people risks, compensation & automate the processes using technology. This book illuminates the path to mastery, guiding you through the intricacies of talent life cycle management, from navigating compensation complexities to ensuring seamless compliance with labor regulations. Employee Management Mastermind extensively provides a comprehensive view on compensation & benefits, talent life cycle management, risks, governance & labor compliances, succession planning, Digital HR, AI and Analytics. It serves as HR’s definitive guide, offering in-depth insights into the intricate landscape of employee management. Each chapter concludes with hands-on exercises, presenting practical scenarios that serve as invaluable tools to hone your skills. Employee Management Mastermind is not just a book, it’s a dynamic resource empowering you to navigate the evolving landscape of HR with confidence and expertise.
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Marketing Management
₹1,100 Original price was: ₹1,100.₹818Current price is: ₹818.
KEY FEATURES
1.) Including Indian case studies with new age businesses
2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding
3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts
4.) Chapter-end summary for a comprehensive and quick review.
Buy Now
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Startup Finance 360° – Founder’s Guide to Startup...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Startup Finance 360° is your compass to conquer financial challenges while running your business. Often, aspiring entrepreneurs and first-time founders who do not have finance expertise are caught up and get confused when it comes to finance and legal aspects of business. This book can be referred to as a startup finance bible, which you may want to keep handy at all times and is relevant across the globe. From the decisions of whether to raise funds or not, the part of negotiating, legalities, determining pre-funding and post-funding valuations, everything is covered in this book. Learn the whole process, from finance to strategic growth, with a practical and real-life approach. With that, you will be able to make the right financial decisions for your startup and navigate the complexities as an entrepreneur.
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The Industry Handbook – How to Pick, Analyse...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Product details
• ASIN ‏ : ‎ B0BLBTXSTG
• Publisher ‏ : ‎ ZebraLearn Pvt Ltd (1 January 2022); 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 304 pages
• Reading age ‏ : ‎ 15 years and up
• Item Weight ‏ : ‎ 790 g
• Dimensions ‏ : ‎ 23 x 17 x 3 cm
• Country of Origin ‏ : ‎ India
• Net Quantity ‏ : ‎ 1.00 count
• Packer ‏ : ‎ ZebraLearn Pvt. Ltd 5th Floor, Kalp Business Centre, City Light Town, Surat, Gujarat 395007Generic Name ‏ : ‎ The Industry Handbook
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Unlock the Entrepreneurial Mindset with Vivekananda’s Wisdom
₹499 Original price was: ₹499.₹399Current price is: ₹399.
Product details
• Publisher ‏ : ‎ Impel Publishing (1 January 2024); M/s. BrandStore #1-5-564/22/19-22/NR Near Sai Brundhavan Colony Jonnabanda, Old Alwal Secunderabad – 500010, Telangana Landmark – Adjacent to Tara Group Godowns Mob: +91 8143863009
• Language ‏ : ‎ English
• Textbook Binding ‏ : ‎ 73 pages
• ISBN-10 ‏ : ‎ 8197614997
• ISBN-13 ‏ : ‎ 978-8197614996
• Reading age ‏ : ‎ 16 years and up
• Item Weight ‏ : ‎ 230 g
• Country of Origin ‏ : ‎ India
• Packer ‏ : ‎ M/s. BrandStore #1-5-564/22/19-22/NR Near Sai Brundhavan Colony Jonnabanda, Old Alwal Secunderabad – 500010, Telangana Landmark – Adjacent to Tara Group Godowns Mob: +91 8143863009
Buy Now
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BECOME A MASTER OF CLOSING SALES – The...
₹1,800 Original price was: ₹1,800.₹643Current price is: ₹643.
In this ultimate course on closing deals, you’ll discover and learn many powerful closing techniques to close one sale after another. ✓ A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal. ✓ 10 essential steps in the entire sales process and out of these 10. these 3 are the most most important ✓ 20 most powerful closing techniques to close one sale after another ✓ How to establish your superiority against your competitors while closing the sales ✓ 29 questions to find out the prospect’s most hidden objections ✓ What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources ✓ A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order ✓ How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life ✓ 42 most seductive words in the world of selling and how to use them in the sales pitch ✓ How to lower the price resistance in the prospect’s mind ✓ How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects ✓ A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections.
Buy Now
×

The One Minute Sales Person
₹225 Original price was: ₹225.₹216Current price is: ₹216.
Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.Spencer Johnson – author of Number one bestselling business book Who Moved My Cheese? and business guru Larry Wilson teach the principles of the One Minute Manager to the sales-person in this motivational business book.Practical advice is offered to help the struggling salesman – covering useful pointers for how to behave such as :treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals; as well as motivational, confidence boosting tricks which help bring sales to completion with minimum of effort.Spencer and Larry prove that bad track records can be smashed by applying the simple techniques learnt here and by “helping people…to feel good about what they buy.” Creating positive mental states in the customer and the salesperson provides the right environment for a sale.This book is the quick., easy and fun way to achieve success in sales.
Buy Now
×

SEO & Digital Marketing: How To Build A...
₹297
This is a great little book that has some value for any owner of a B2B service-based business. This book has some great advice on selling and pricing SEO or any other services to clients. This book is not about the ins and outs of SEO, it’s about how to sell digital marketing services successfully. The author has built up a thriving SEO business over many years and these are tried and tested methods of attracting the right clients consistently. How to build a successful and profitable digital marketing business. From generating new leads to maintaining client relationships and selling more. Read how the author used the methods in this book to very easily and quickly grow his businesses to where he was earning 250K.
Buy Now
×

Digital Marketing eBook
₹418
Digital Marketing eBook New 2024 Year Edition for Global market is a very high premium quality eBook with Digital Marketing related information or details in many ways & to leverage various benefits on many subjects with good knowledge.
Buy Now
×

How to Get Your Dream Digital Marketing Job
₹499
In this ebook I have shared my digital marketing journey and how I was able to get digital marketing jobs in many leading startup companies in India.
The book also explores the demand for digital marketing skills in the market and how you can leverage it to get a high paying and exciting job.
Buy Now
×

Basics of Marketing Management (Theory & Practice)
₹250
Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Buy Now
×

Social Media-Related Business: How To Create A Dream...
₹449
Are you equipped to do what you adore and receive a commission for what you’re well worth with the aid of using the usage of social media? Do you need to construct a commercial enterprise you adore wherein you’re making a difference, but discover your self too busy and chasing too few clients? Are you bored with operating greater and getting paid much less than while you had a “real” job? You get pissed off and you maintain posting on social media, growing awesome content, but now you no longer getting any attraction. Are you a small commercial enterprise proprietor who is aware that your product can assist tens of thousands and thousands, but you can’t appear to get it out into the world? Newsflash: you don’t want heaps of fans to make tens of thousands and thousands and assist heaps.
Buy Now
×

The Ultimate Guide To Video Marketing: How To...
₹311
If you’re thinking about creating a video marketing strategy, this book may be the right fit for you. This book offers you with a clear list of the most significant video marketing subjects and explains them in extremely easy to comprehend quick tips and clear techniques that you can put into action right away.
In this book, you’ll explore:
– How to get your clients to record videos by organizing a video contest
– How to create your video marketing plan
– How to create convincing “calls to action” on your videos
– Common mistakes to avoid and making your videos
– Learn to use NLP in your videos
– How to create professional-looking channels
– How to correctly upload and optimize your videos
– How to indicate your business’s geographic location within the videos
– How to encourage viewers to subscribe to your YouTube videos
– How to share your videos the right way on Facebook
Buy Now
×

How To Sell Anything To Anybody
₹1,776 Original price was: ₹1,776.₹278Current price is: ₹278.
Joe Girard, “the world’s greatest salesman,” shares the system of salesmanship that has made him a renowned success in his field.”Salesmen are made, not born. If I did it, you can do it.” — Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn’t have a degree from an Ivy League school — instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did. This bestselling classic has helped millions of readers meet their goals — and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can: TURN ONE SALE INTO 250 MORE and CREATE A WINNING GAME PLAN FROM LOSING SALES KNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER MOVE PAST THE CUSTOMER’S LAST HURDLE TO CLOSE THE SALE SELL AT A LOSS AND MAKE A FURTUNE
Buy Now
×

Mindful Marketing – The First of Its Kind...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
The First-of-its-kind Cartoon Book to Master Modern Marketing Marketing and Brand Strategy can often seem like complex and mysterious disciplines, full of jargon, buzzwords, and concepts. Given the complexity, many people struggle with understanding how to market and brand their products or services effectively. Moreover, the business challenges they face in real life can often go unspoken or unaddressed in the mainstream business world. That’s where “Mindful Marketing” comes in. In this book, Rajesh Srinivasan, delves into the most critical aspects of marketing, brand, culture and innovation, drawing from his real-time industry and consulting experience. What sets this book apart is its application of cartoons and captivating visuals, which transform mundane business concepts into captivating stories. You will also find a wealth of metaphors and analogies that deepen your understanding.
Buy Now
×

DECODING YOUR CUSTOMER’S MIND – Why Your Customer...
₹950 Original price was: ₹950.₹513Current price is: ₹513.
In ‘Decoding Your Customer’s Mind’, you’ll know deeply about your customer – the human creature that is going to buy whatever you sell at a price that makes you some profit to live a life that you always want. What you’ll learn Why it’s becoming tougher & tougher to attract new customers these days especially if you’re a small business owner How to position your products and services in your customer’s mind How to build a profile of your ideal customer so that you can put your energy and resources efficiently to get the results fast and at less cost. If you’re not a good salesperson, then never sell these products. Otherwise, be ready to get FIRED anytime. If you’re selling in a limited area, what should be your sole objective How some famous companies have occupied our mind in such a way that people generally call the entire product or industry by that company’s name A proven example of how to sell a product to those who have never seen such an idea before What is required to make your communication so persuasive that your customers start feeling like they are talking to their mirror How to differentiate your products and services from your competitors How to develop a powerful marketing system for yourself so that every prospect in your town wants to deal with only and only you The single most important thing you need to do right from the first day if you want to survive in a competitive market If you’re selling super expensive items & services, rare things, antiques, ultra-luxury products, DON’T MISS targeting THESE people THESE People are very sceptical and hardest to sell. If you pitch your services to them, then be ready to face some toughest objections If you’re selling expensive, stylish products, DON’T MISS targeting THESE people How to know the personality traits of your customers and how to deal with them in selling your products Discover your client’s buying strategy How do emotions win over logic?
Buy Now
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Sales Encyclopedia
₹595 Original price was: ₹595.₹565Current price is: ₹565.
For 100 years or more, the best salespeople have been slowly developing and cataloging best practices for their own use. Nowhere has all of this information been assembled at once until now. With the publication of Sales Encyclopedia, salespeople and sales managers have a single-volume source for information on every aspect of the sales process. In 47 chapters and 678 pages, six authors with a combined 143 years of sales experience guide both new and experienced sales staff through every step of selling. In a clear, easy-to-digest style, the six authors provide a comprehensive guide that will enable new salespeople to gain the equivalent of years of experience. This book contains the key information that can make you a top salesperson, and if you’re already there, this book can make you even better.
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SEO & Affiliate Marketing Playbook: Follow This Step...
₹1,800 Original price was: ₹1,800.₹1,400Current price is: ₹1,400.
Do you want to learn secret SEO and Affiliate marketing strategies? If so then keep reading…
Do you have problems getting traffic to your site or leads? Being unable to use social media or web analytics for multiplying your conversions? Writing top level sales copy? Or optimizing your website/ sales page for higher rankings? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth experience.
In SEO & Affiliate Marketing Playbook, you will discover:
• A simple trick you can do now for getting immense amounts of traffic to your site and leads!
• The best way for being able to find “Money” keywords that will send more customers to your site!
• The one method you should follow for writing high converting sales copy!
• Why pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck!
• Understanding why some people will fail with SEO and Affiliate marketing!
• And much, much more.
The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO or Affiliate marketing before, you will still be able to get to a high level of success.
So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Add To Cart” in the top right corner NOW!
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Employee Retention Mastermind – Retain, Engage & Develop...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
Elevate your organization by mastering the art of employee retention, from fostering a magnetic company culture to implementing cutting-edge retention policies. Employee Retention Mastermind is your indispensable resource, offering more than just conventional strategies—it provides actionable insights to fortify the connection between your team and your organization. This comprehensive guide transcends typical HR challenges, empowering you with practical advice on Leadership Development, Learning Design & Effectiveness, Employee Experience, Career Planning & Talent Mobility, Creating High-Performing Teams, and much more. It’s a roadmap to navigate the intricate landscape of human resources, turning obstacles into opportunities. Consider Employee Retention Mastermind as your secret superpower for crafting a high-performance organization that maximizes the return on your investment in human resources. This book serves as your blueprint for cultivating a workforce that not only endures but excels, ensuring your organization not only survives but thrives.
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The Money Guide by Anushka Rathod | How...
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
“The Money Guide” is your ultimate resource for mastering personal finance during the most critical years of your life. Authored by finance expert Anushka, this comprehensive book offers valuable insights tailored for both beginners and those looking to sharpen their financial skills. Starting with the basics of personal finance, the book progresses to more advanced topics such as budgeting, investing, and debt management. It breaks down complex financial concepts, including tax regimes, credit management, and choosing the right insurance. “The Money Guide” provides a detailed tutorial on understanding financial principles, tracking expenses, and setting realistic financial goals. It includes essential strategies for managing daily finances and planning for long-term financial security, crucial for achieving financial stability and growth. This book is an invaluable resource for newcomers who want to make informed financial decisions and navigate their financial journey with confidence. It also offers up-to-date strategies and insights into the latest financial tools and trends for those looking to refine their financial approach. Through expert guidance, readers of “The Money Guide” will learn to identify opportunities, manage risks, and leverage the latest financial insights to succeed in their personal finance endeavors. It is an essential tool for anyone aspiring to gain control over their finances and build a secure financial future. ABOUT AUTHOR : Anushka is a leading voice in personal finance and a transformative figure in the field. Recognized as a Forbes 30 Under 30 Asia and India honoree and a popular finance content creator, she has made a significant impact on financial literacy. Known for her innovative insights, Anushka has amassed a following of over 1.8 million Individuals seeking personal finance knowledge. Because of her work, Anushka has been able to interact with thousands to understand their bottlenecks and concerns
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Marketing in the Digital World
₹2,160 Original price was: ₹2,160.₹1,735Current price is: ₹1,735.
The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications.
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AI in Marketing, Sales and Service: How Marketers...
₹4,464 Original price was: ₹4,464.₹4,049Current price is: ₹4,049.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
• how customer and market potential can be automatically identified and profiled;
• how media planning can be intelligently automated and optimized with AI and Big Data;
• how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
• how you can optimize Customer Journeys based on Algorithmics and AI; and
• how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
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Return on Engagement: Content Strategy and Web Design...
₹4,728 Original price was: ₹4,728.₹4,628Current price is: ₹4,628.
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
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Digital Analytics for Marketing (Mastering Business Analytics)
₹17,325 Original price was: ₹17,325.₹13,860Current price is: ₹13,860.
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to “connect the dots” and “humanize” information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.
Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.
Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
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Employee Management Mastermind
₹2,990 Original price was: ₹2,990.₹1,490Current price is: ₹1,490.
You can hire and retain the best if you are able to manage people risks, compensation & automate the processes using technology. This book illuminates the path to mastery, guiding you through the intricacies of talent life cycle management, from navigating compensation complexities to ensuring seamless compliance with labor regulations. Employee Management Mastermind extensively provides a comprehensive view on compensation & benefits, talent life cycle management, risks, governance & labor compliances, succession planning, Digital HR, AI and Analytics. It serves as HR’s definitive guide, offering in-depth insights into the intricate landscape of employee management. Each chapter concludes with hands-on exercises, presenting practical scenarios that serve as invaluable tools to hone your skills. Employee Management Mastermind is not just a book, it’s a dynamic resource empowering you to navigate the evolving landscape of HR with confidence and expertise.
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