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Marketing in the Digital World

Original price was: ₹2,160.Current price is: ₹1,735.

The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications.
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Product description

About the Author

Avinash Kapoor is the professor of marketing at the Management Development Institute, Gurgaon, Haryana, India. His research focuses on consumer perceptions, consumer attitude, consumer emotion and experiences, digital marketing. He has published several papers books on various themes like Marketing Research, Branding and Sustainable Competitive Advantage, Building Virtual Presence, Marketing Management, Dynamics of Consumer Perception in Social Marketing, and Consumer Emotions and Experience Management. Professor Kapoor has been providing consulting, and training to several senior executives from public and private domains.

Product details

  • Publisher ‏ : ‎ Business Expert Press (8 December 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 116 pages
  • ISBN-10 ‏ : ‎ 1948580055
  • ISBN-13 ‏ : ‎ 978-1948580052
  • Item Weight ‏ : ‎ 188 g
  • Dimensions ‏ : ‎ 15.24 x 0.64 x 22.86 cm
  • Country of Origin ‏ : ‎ India