Description
Product description
About the Author
Avinash Kapoor is the professor of marketing at the Management Development Institute, Gurgaon, Haryana, India. His research focuses on consumer perceptions, consumer attitude, consumer emotion and experiences, digital marketing. He has published several papers books on various themes like Marketing Research, Branding and Sustainable Competitive Advantage, Building Virtual Presence, Marketing Management, Dynamics of Consumer Perception in Social Marketing, and Consumer Emotions and Experience Management. Professor Kapoor has been providing consulting, and training to several senior executives from public and private domains.
Product details
- Publisher : Business Expert Press (8 December 2020)
- Language : English
- Paperback : 116 pages
- ISBN-10 : 1948580055
- ISBN-13 : 978-1948580052
- Item Weight : 188 g
- Dimensions : 15.24 x 0.64 x 22.86 cm
- Country of Origin : India